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Nihongo Master Web Application Redesign and Growth

The Process

The Problem:

The Japanese learning web app faced challenges due to outdated design, poor user experience, and limited accessibility. This resulted in low engagement, high drop-off rates, and difficulty in navigating courses and resources. A redesign was needed to provide an intuitive, modern interface that enhances user experience, improves accessibility, and boosts learner engagement and retention.

Solution - Live Product

1. Conducted a Comprehensive User Research:

  • User Interviews: Gathered in-depth feedback on user pain points, preferences, and expectations.
  • Surveys: Collect quantitative data on user satisfaction, app usage patterns, and feature preferences.

2. Information Architecture, Wire-framing and, Prototyping

  • Simplified Navigation: Ensure a clear and intuitive user journey.
  • Optimized Visual Design: Enhance aesthetics and readability.
  • Personalize Content: Tailor the app experience to individual user preferences.

3. A/B Testing

  • carried out A/B testing for each improved section
  • Analyzed the result.

4. Development and Testing

  • Led and managed the development lifecycle
  • Led and managed the testing and iterations

Output Metrics

  • Increased 70% of the NPS to promoters.
  • Added the family and team feature where users signed up in groups and had upgraded privileges which led to the overall userbase increase by 40%.

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Nihongo Master Web Application Redesign and Growth

Led the end-to-end redesign and implementation of the web app adding needed features that led to increased premium signup rate, reduced user average time to checkout which led to an increase in the MRR by 40%

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