Led the end-to-end redesign and implementation of the mobile app which led to the increase in premium user conversion by 40%.
The Process ->
The Problem:
The Lumin web app faced challenges to poor user experience. This resulted in low order rates, and difficulty in . An improvement was needed to decrease the return rates and increase orders.
Developing a Solution:
- A/B order system redesign
- A/B Testing on the variations
- Test Analysis on the test
- Worked with Engineers to implement the solution
- Debugged errors and launched beta testing
- Launched live solution
Results
- Increase in order rates by 30% after 2 months
- Decrease in order drop off rate by 25% after 2 months.
Tools used
- SQL and MySQL
- Mode Analytics
- Asana
- Notion
Other things I did
- Defined and monitored
- product KPIs Queried, organized and
- Monitored data and metrics
- Liaisoned with the Customer experience and customer support team to understand user problems and translate the problems into actionable tickets
- Tested product features for proper quality assurance before pushing to production
- Developed and maintained product documentation
- Integrated tools for better workflows
- Worked with Engineers and Designers to iterate on soultions
