Nihongo Master Web Application Redesign and Growth

The Process

The Problem:

The Japanese learning web app faced challenges due to outdated design, poor user experience, and limited accessibility. This resulted in low engagement, high drop-off rates, and difficulty in navigating courses and resources. A redesign was needed to provide an intuitive, modern interface that enhances user experience, improves accessibility, and boosts learner engagement and retention.

Solution - Live Product

1. Conducted a Comprehensive User Research:

User Interviews: Gathered in-depth feedback on user pain points, preferences, and expectations.
Surveys: Collect quantitative data on user satisfaction, app usage patterns, and feature preferences.

2. Information Architecture, Wire-framing and, Prototyping

Simplified Navigation: Ensure a clear and intuitive user journey.
Optimized Visual Design: Enhance aesthetics and readability.
Personalize Content: Tailor the app experience to individual user preferences.

3. A/B Testing

carried out A/B testing for each improved section
Analyzed the result.

4. Development and Testing

Led and managed the development lifecycle
Led and managed the testing and iterations

Output Metrics

Increased 70% of the NPS to promoters.
Added the family and team feature where users signed up in groups and had upgraded privileges which led to the overall userbase increase by 40%.

Nihongo Master Web Application Redesign and Growth

The Process

The Problem:

Solution - Live Product

1. Conducted a Comprehensive User Research:

2. Information Architecture, Wire-framing and, Prototyping

3. A/B Testing

4. Development and Testing

Output Metrics

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