The Process
The Problem:
The Japanese learning web app faced challenges due to outdated design, poor user experience, and limited accessibility. This resulted in low engagement, high drop-off rates, and difficulty in navigating courses and resources. A redesign was needed to provide an intuitive, modern interface that enhances user experience, improves accessibility, and boosts learner engagement and retention.
Solution – Live Product
1. Conducted a Comprehensive User Research:
- User Interviews: Gathered in-depth feedback on user pain points, preferences, and expectations.
- Surveys: Collect quantitative data on user satisfaction, app usage patterns, and feature preferences.
2. Information Architecture, Wire-framing and, Prototyping
- Simplified Navigation: Ensure a clear and intuitive user journey.
- Optimized Visual Design: Enhance aesthetics and readability.
- Personalize Content: Tailor the app experience to individual user preferences.
3. A/B Testing
- carried out A/B testing for each improved section
- Analyzed the result.
4. Development and Testing
- Led and managed the development lifecycle
- Led and managed the testing and iterations
Output Metrics
- Increased 70% of the NPS to promoters.
- Added the family and team feature where users signed up in groups and had upgraded privileges which led to the overall userbase increase by 40%.