Led the end-to-end redesign and implementation of the mobile app which led to the increase in premium user conversion by 40%.
The Process ->
Live Solution - Nigongo Master Mobile Dictionary on apple and play store.
The Problem:
This idea came to me when users didn’t see enough reasons to covert to paying users just after the 7 days trial in the web app. This affected the signups for the premium version.
Developing a Solution:
- Grouped users into segments and conducted surveys.
- Led the design and implementation of the mobile app and added CTAs that led users to the web app
- Debugged errors and launched beta testing
- Launched live solution
- Onboarded the first set of users to the live product
Results
- Increase in premium user conversion leading by 40%
- Increase in user retention by 30%
Tools used
- Jira
- Figma and Figjam
- Confluence
- Active campaign
- Survey Monkey
Other things I did
- Defined and monitored product KPIs
- Queried, organized and
- Monitored data and metrics
- Liaisoned with the Customer experience and customer support team to understand user problems and translate the problems into actionable tickets
- Tested product features for proper quality assurance before pushing to production
- Developed and maintained product documentation
- Integrated tools for better workflows
- Worked with Engineers and Designers to iterate on solutions.
